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Twitter Competitions - The Do’s And Don'ts

10th Apr 2013

Twitter competitions are a great way to promote your business. They’re a way of marketing that can bring in many more new followers and potential customers, however only if you play the field well. This includes not ‘spamming’ your follower’s news feed and making them feel excited about the competition so that they will press that important ‘retweet’ button. 

Here are a few pointers to help you as a guide:

The Do’s:

1. Keep It Relevant 

In order for you to actually achieve the result of creating more followers for your twitter business page you must make sure the competition you are creating is relevant to your current follower database so they would feel the urge to ‘retweet’ to their followers, or follow the link you provide. 

2. Recognizable prizes 

Make sure that whatever the competition may be, to make the prizes desirable to your followers, as at the end of the day this is about them getting a cool prize.  Your business achieving better marketing results is unlikely to be a top priority for them. 

3. Be Concise 

As you only get 140 characters it is important to be clear and concise, however you shouldn’t use up the whole 140 characters, as you must leave room for your follower to ‘quote’ if they wish. This allows your followers to quote the exact tweet your business posted and also write additional things after the tweet if they desire.  

The Don'ts

1. Don’t Over Do It

The last thing you want is to ‘spam’ your follower’s news feed. If this does happen you may find your followers ignoring your tweets all together or worse begin to unfollow you.

2. Don’t Stop Your Regular Business

As well as tweeting about the competition you must make sure you carry on marketing your company the way you regularly did prior the competition, as many of your followers may not be interested in this certain competition, however still enjoy reading the articles your business tweet about. 

3. Don’t Ignore Your Followers 

Many of your followers may have questions about the competition you have tweeted about; it would be a great idea to communicate back to them. This will allow you as a company to create a positive relationship with your followers and potential customer database. 

If you'd like to set up a Twitter competition of your own, but need some pointers, please contact Louise Davies, Digital Marketing consultant on or 0161 870 8194.