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Double the accolade for Livelink

16th Jul 2014

Livelink has been named a digital entrepreneur twice over having made two of the shortlists for this year’s highly competitive Digital Entrepreneur Awards.

The categories we’ve been shortlisted for are ‘Most Creative Use of Technology’ and ‘Digital Business of the Year’ – Both prestigious and very worthy categories and we are standing shoulder to shoulder with the strongest of contenders in both.

Our shortlisting for ‘Most Creative Use of Technology’ is with reference to the tracking system we’ve developed in recent months, Trakapo. A sophisticated visitor profiling system, Trakapo enables users to determine the value of visitors to their websites by finding out who has visited, how frequent their visits have been, what pages they have looked at and how long they have spent on each page. It can be plugged into an existing website and primed for lead scoring every visitor to that site. 

By tracking page usage and storing this information with other relevant customer profile data, our clients are able to tailor their propositions for smaller segments of their prospect and customer base.  The system is already being used by a broad selection of our clients with outstanding results – Hence the presence of Livelink amongst the luminaries on this shortlist.

I’m really pleased for the team that we’re named in the latter category, ‘Digital Business of the Year’. We’ve had a good run of getting awards and nominations for individual client projects that have demonstrated industry excellence over the last couple of years but it’s nice to be recognised in a category that celebrates the team and our work as a whole.

We’ve made real progress in recent years since we made the initial move to the City Centre from our old offices just outside of Macclesfield. It was a significant investment and a gamble, as any major upheaval can be, but it has well and truly paid off. I’m proud of the team we’ve got today. They work hard, they’re passionate and keen to expand their knowledge base and, best of all, they are always up for the challenge and will go the extra mile to make sure that we deliver on our promise to make a real impact on our clients’ bottom line.

Well done to all the team. Looks like the drinks are on me!