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We were approached by leading PR consultancy, Weber Shandwick North to help with the social strategy for its client, Newburn Bakehouse, Warburton’s gluten and wheat free range. Newburn Bakehouse wanted to drive further engagement with its Facebook audience and increase awareness of its new product development. 


The task at hand...

  • Social strategy
  • Building of Facebook app 


A healthy amount of votes were generated with the overwhelming audience response supporting the nationwide roll-out of the wrap.

There were 1117 entries in total – seven per cent of the total ‘likes’.

Click here to visit Weber Shandwick.

The bottom line. A nationwide roll-out for the limited edition square wrap.

Livelink built the app so that entries were easy to manage and responses were simple to monitor. Having worked with the team for some time, we know that as digital experts, they wouldn’t let us or our clients down.

Nuala O'Neill
Senior Account Manager

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