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CPL, the UK's largest coal and solid fuel supplier, required a completely redesigned e-commerce website to boost sales, working alongside a multichannel marketing strategy. The company has some 90,000 regular customers and currently holds the Royal Warrant to supply solid fuel to Her Majesty The Queen.

The task at hand...

  • Brand transformation and relaunch
  • Streamlined and intuitive new site
  • Mega menu to simplify the buying process and Improve customer experience

The site’s overhaul lifts it to the highest industry standards.

Its new personalised shopping experience allows the site to predict when each customer will run out of fuel, sending timely and efficient email reminders. It also has checkout abandonment software so, when someone fails to complete an order, they will be offered assistance via email.

Click here to visit the Coals2u website.

The bottom line. A strategic website guaranteed to improve sales.

We have seen great results using the systems and software that Livelink has employed on our behalf.

Jon Carter
Marketing Manager

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