Our sophisticated, triggered email system, KeepInTouch is a work of genius.
It allows the triggering of automated, multi-step campaigns over a period of time, interacting with customers at every stage of the sales funnel. We specialise in campaigns that mimic prospects behaviour across your touch points and ensure that a correct proposition is sent.
Automation ensures your marketing is working 24/7. Visitors arriving on your site via campaigns are tracked and scored triggering appropriate communication including abandoned checkout, anniversary of purchase, key page visits, downloads and lots more. The system is built to be clever, reacting to a customer’s known activity and nurturing them through the sales funnel.
Fact is, timely and relevant emails not only result in significantly higher engagement than generic campaigns but also ensure your mailing list does not suffer from rising levels of unsubscribes. Managing unsubscribes and avoiding your mail ending up in spam folders is the single biggest driver for adopting a smart email marketing strategy. By sending a message only when you have something useful to say, your audience is far more likely to remain engaged, resulting in increased purchase frequency and transaction values whilst preserving your brand values.
Drop us a line and we’ll call you to discuss it further.