27/01/2012
by Paul Johnson
Business Automation | Ecommerce | Livelink
Don’t leave me this way

The balance of power has shifted in the relationship between the consumer and the brand and it takes a very skilled marketer to wrestle back control. Not only are consumers far more aware of the subliminal ‘tricks’ deployed to sell them a brand, they also suffer regularly...
09/02/2012
by James Wilkinson
Business Automation | Ecommerce
In the kingdom of the internet there is one ruler: content

The internet is a raucous playground, full of firms vying for attention. As millions of websites look to grab you, there is one voice that shouts louder than the rest: the voice of authority. How, then, do you become that voice? 
31/01/2012
by Paul Johnson
Drupal Modules | Ecommerce | Livelink
Driving the Revenue Engine…To the Netherlands

PK and I found ourselves at Jaarbeurs Utrecht in the Netherlands last week, attending Webwinkel Vakdagen, the biggest e-commerce event in the Benelux. There were some great lectures and workshops with themes covering marketing, software & development, legal & finance...

Blog

  • PK Vaish
    23/01/2012
    by PK Vaish
    | Business Automation | Drupal | Ecommerce
    Utrecht Keynote: The Revenue Engine - Drupal Commerce

    Whilst you read this, another potential customer abandoned a purchase on your (Drupal) web site, never to return. Truth is that all web shops lose more customers than they should. Fortunately, it needn't be that way. But which formulas lead to success? Indeed how do you define success and how is it measured? How do I convince my client it's worth pursuing? Can I address conversion and retention concerns with existing software features?

  • Paul Johnson
    17/01/2012
    by Paul Johnson
    | Livelink
    Statistics, statistics and more damn statistics…

    Ofcom has reported that the UK is currently the best country in Europe to exploit its citizens’ use of the internet as a staggering 79 per cent of internet users in the UK have bought on-line. 46 per cent of all mobile users own a smart phone and there has been a doubling of tablet and smart phone useage over the last 12 months which would indicate that the amount of people engaging with brands on-line, via their mobiles, can only grow more. The rate at which it will continue to grow is open to speculation but it’s a sure bet it will be very quick.

  • PK Vaish
    04/01/2012
    by PK Vaish
    | Ecommerce
    Online vs High Street

    Christmas has been particularly hard for retailers this time around in general. Spending was predicted to be down by 3 per cent on the previous Christmas as consumers have faced rises in food and energy costs and there simply is less money to spend. 

  • PK Vaish
    20/12/2011
    by PK Vaish
    | Livelink
    Season’s greetings to you all!

    We’re at the end of another year and, although the business community at large has taken its share of knocks as it attempts to climb out of recession (and avoid the next one !), the good has far outweighed the bad for Livelink in 2011. 

  • James Wilkinson
    12/12/2011
    by James Wilkinson
    | Social Media
    Always a plus

    There’s been a huge amount of speculation in recent months about Google+. Launched earlier this year to help people share what they’ve found on the net with friends and acquaintances, Google has now included businesses in the mix...

  • Paul Johnson
    09/12/2011
    by Paul Johnson
    | Business Automation | Drupal | Ecommerce
    An Affaire to Remember

    Last week we launched frenchaffaires.co.uk for on-line lingerie retailer, French Affaires. The website is built on Drupal 7, using Drupal Commerce, which is fast-emerging as the best way to build e-commerce sites and certainly the most capable when handling complex product attributes.

  • PK Vaish
    05/12/2011
    by PK Vaish
    | Livelink
    Perils of Groupon

    Pity the poor woman who recently faced financial ruin after 8,500 buyers took up her 75 per cent discount offer on a box of 12 cupcakes on money-saving website, Groupon.

  • James Wilkinson
    28/11/2011
    by James Wilkinson
    | Ecommerce
    Taking you down the right path

    We’re building up quite a library of guides at Livelink as we continue on our mission to share our knowledge, create good will and support our clients and any other interested parties, including clients past, clients future and friends and colleagues who make up our expanding network. Latest in the lustrous line-up is the Livelink Guide to Google Analytics…

  • Paul Johnson
    22/11/2011
    by Paul Johnson
    | Drupal
    Going for the jugular

    The knives have been quietly sharpening for some time and these last few months have seen the long-awaited attack begin in fine style as Drupal’s detractors – the proprietary servers who incidentally happen to be its competitors – could stand the heat no more.

  • Lynne Parkinson
    17/11/2011
    by Lynne Parkinson
    | Business Automation | Ecommerce
    Top line business information – Free!

    Livelink has spent the past few months sweating over a guide to on-line marketing which we are boldly positioning as the ‘definitive’ guide – well, we have put a lot of hard work into honing the information it contains to keep it simple, direct and to-the-point