Livelink talks social at key industry event
Livelink’s Managing Director, PK Vaish, recently attended ‘Essential Café Live’, a key event in the catering industry calendar, to both network and provide small business owners with advice and information to assist them in setting up an effective social media presence.
Essential Café Live aims to help keep businesses at the cutting edge of the industry, with representatives from manufacturers and service providers as well as a packed programme of informative hands-on demonstrations and talks in the Essential Café Live Learning Zone.
Throughout the course of the day, PK was eager to share his extensive knowledge of social media with those who had attended the event, to advise them how to engage more effectively with their customers in what is a very competitive market.
PK said; “I wanted to explain the benefits of social media for businesses in this area, by highlighting how it can help to give café’s and coffee shops a personality to differentiate themselves from the competition and ultimately, increase sales.
“Coffee shops have always been places to meet and socialise, meaning that social media by its very nature can act as an extension of the business, by helping to create conversations online and to encourage lasting loyalty amongst customers.”
You can view PK's presentation for the event below:
If you’d like to find out how Livelink can help your business set up a social media presence and engage with your customer base, please click here to get in touch with us.