Traditionally sales teams follow up on the best leads, leaving the others to grow cold. Our marketing automation system, KeepInTouch, prevents potential sales falling through the net by ensuring that all leads are worked, including the overlooked, barely warm ones. The system is designed to allow the firing of automated multi-step campaigns over a period of time, interacting with customers across many touch points, leaving the sales team to focus on the more immediate hot prospects.
With KeepInTouch, integrated with CRM, your sales team has a full view of a lead’s marketing interactions and web history. The team can segment lists against current customers and prospects, for all sales and marketing campaigns, to ensure each audience gets the right proposition at the right time. This helps eliminate the typical problem of spamming prospects and sending the irrelevant offers - indicating that you know and understand the individual and you value his or her custom. All the leads are tracked through the sales cycle and converted leads are reflected in the reporting dashboard together with marketing ROI.
