Building a great website can be hard - but not as hard as getting people to your website. Google Adwords allows you to get an instant presence in Google search results and on other sites on the internet. Adwords is ideal for acquiring customers quickly and, depending on ‘cost per click’, a cost-effective method if a retention strategy is also employed.
Adwords spend can be tightly controlled to only target terms that convert or terms that will deliver profit rather than revenue. Ideally, Adwords campaigns should be managed in conjunction with search engine optimisation as certain activities are common to both. Long-term, we aim to reduce the Adwords spend as the natural search gains traction.
