Search Engine Optimisation

For a website to be truly successful, it must have traffic and lots of it. Not just random traffic, targeted traffic, visitors who are searching your products and services. SEO involves search engines, searchers and your website.

We invest heavily in understanding the workings of search engines and keep abreast of their algorithm changes. We use a number of tools to conduct keyword research and use the latest techniques to optimise your website. We adopt industry best practices and a transparent attitude to the SEO process. Some of the key optimisation tasks are:  

Onsite optimisation

•    Keyword research – broad and targeted
•    Content optimisation - Search engines consider words that appear in the first paragraph to be important to the page
•    Write descriptive page titles with H1, H2, H3 tags
•    META Tags (description) - Some search engines include this description below your hyperlinked title.
•    Use  of keywords in hyperlinks – allow bots to drill into the site
•    Optimise Navigation
•    Structure content – create content silos
•    Auto site submission to search engines as you add content

Offsite Optimisation

•    Submit your site to Specialised Directories- the important search engines robotically index the Web
•    Submit your site to Trade websites- e.g. trade associations
•    Issue news releases
•    Create and manage social media and twitter presence
•    Sponsor articles in newsletters of complementary  businesses
•    Exchange banners and Ads with complementary businesses