British Millerain invests a large portion of its marketing spend in exhibitions, at home and abroad. The performance fabrics manufacturer suffered from long lead to service customers with sample requests. Livelink were asked to help it to improve its levels of customer service directly related to these key events, tackling the problem of hot leads gained at events but lost soon afterwards.
As potential customers were ordering swatches and samples at the exhibitions and then waiting for as long as a month to receive anything from the company, Livelink needed to provide a solution that would immediately and drastically improve turnaround to improve customer service and shorten the sales cycle.
Combining the latest technology, including Drupal, KeepinTouch and the iPad, Livelink provided British Millerain with an interactive solution that speeded up sales cycles and made internal processes faster, more efficient and fully streamlined. All leads at exhibitions are now captured digitally and processed immediately by the sample room, whilst the sales team is instantly in the loop..
