Richard Haworth
Date:
Thursday, 10 December, 2009
Company:
Richard Haworth
Web address:
http://www.richardhaworth.co.uk Situation:
Purveyors of the finest linens to hotels and restaurants, Richard Haworth required an e-commerce website that made accessing and ordering their products on-line as efficient as possible.
Challenge:
Re- theme the Richard Haworth website, to maintain continuity of brand and encourage repeat ordering of established clients. Sustained application of Search Engine Optimisation to increase visitors and maximise e-commerce conversions.
Solution:
We provided an e-commerce solution that matched the strict branding requirements and continued the ethos of this high class company. Focus was given to usability and the path to purchasing both in terms of flexible product display and batch purchasing capabilities.
Results:
The delivered project provides Richard Haworth with a website solution that is scalable and capable of serving their increasing sales channels. Sustained digital marketing and SEO is increasing the yield of traffic to the website by tactical implementation of content and developed links.
