Pay Per Click Advertising

Pay Per Click (PPC) is when you pay a search engine for each visitor they send to your site. Pay per click listings are usually marked as advertisements or Sponsored Links and appear above or beside the search engine’s organic listings.

Organic search engine optimisation is done by optimising the web pages of your site and by creating link popularity which drives your website to the top for the chosen search terms.

The primary benefit of Pay Per Click is the immediate results and complete control it offers the advertiser, allowing you to keep your investment to an exact figure. You can commit £50, or £50,000. You may target one set of keywords today, and if they don't work out you may target an entirely different set of keywords tomorrow.