Regular and relevant exposure helps to build relationships between a brand and its customers and gives those relationships some meaning. The term ‘content marketing’ has been coined for the creation of valuable content that delivers that exposure and serves a keen marketing purpose. Content marketing involves publishing information in your field of expertise to an interested audience. It is absolutely crucial to the building of the business relationship; it can turn leads into customers and a single transaction into repeat business.
This short guide has been drafted to give a clear definition of ‘content marketing’ and to help you to understand the benefits that it can offer to you and your business.
Welcome to the Livelink’s complete guide to Google Analytics. This guide may seem overwhelming at first, however use the contents pages above to help find the report you are looking for and then from this see what other useful insights you can gain from these reports.
This guide will walk you through the general layout of the new version of analytics functions and then what different aspects of the report can be modified
Google is an incredibly powerful engine. According to Eword Marketing, a staggering 91 per cent of all UK searches are made through Google. Having launched Google+ some months ago, Google has now ended speculation by launching Google+ Your Business. So what are the benefits to this particular social media tool in what seems like a highly saturated market?
To generate the best sales in the current environment, you need to have a multichannel marketing plan in place. Built around the behaviour, preferences and expectations of your customers, it should engage them across a range of channels including email, mobile, social networks, web and print.
The global smartphone market grew by a staggering 42.5 per cent year-on-year in quarter one of 2012.
46 per cent of all mobile users own a smart phone and there has been a doubling of tablet and smart phone useage over the last 12 months, which would indicate that the amount of people engaging with your brand via their mobiles will continue to grow.
Ever been on a web page and had an advertisement run along the side showing you something faintly familiar? Chances are that it’s familiar because it reflects your recent browsing activity. More and more marketers are catching on to the practice of remarketing, a channel which lets you show ads to users who’ve previously visited your website as they browse the Web.