Customer Conversion

Content Creation and Management Strategy

Websites tend to take on a life of their own, their growth fuelled by new products and services, changing brand campaigns, multiple publishers, constantly-shifting executive priorities, user-generated content, and more. Beyond the website, there are company blogs, Twitter feeds, press releases, email communications, and so on. Content flows freely, rapidly flooding our customers with too much information and drowning its keepers (web editors and content managers) in the process. It is imperative a long term strategy is implemented to manage all this content.
Proposition Development

To the customer this means more than just the physical product or the service you offer. It is the entire customer experience of dealing with you – including your processes, people, channels, promotions, differentiation, support and pricing. We must communicate our offerings in compelling, well understood and professional language.
Merchandising and Usability

Site Merchandising involves designing pages to minimise bounce rates whilst improving conversion rates. One of the biggest challenges we face is the notion that generally visitors enter the site on the home page and then navigate from there. The reality however is somewhat different – over 60% of the visitors come from a link on one of the search engines. If the search engine optimisation process has been carried out thoroughly we would expect every page on the site to have been indexed by the search engines.
Customer Service and Care

In a fiercely competitive climate, customers are often fickle. Every marketing study shows us those customers who have a high level of satisfaction with companies and are likely to remain loyal. Customers with lower levels of satisfaction usually aren't repeat buyers and are more likely to switch to your competition. It's crucial then that you take steps to improve customer satisfaction and give your clients a reason to stay with you.

Customer Conversion

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