Customer Acquisition

Search Engine Optimisation

For a website to be truly successful, it must have traffic and lots of it. Not just random traffic, targeted traffic, visitors who are searching your products and services. SEO involves search engines, searchers and your website. We invest heavily in understanding the workings of search engines and keep abreast of their algorithm changes. We use a number of tools to conduct keyword research and use the latest techniques to optimise your website. We adopt industry best practices and a transparent attitude to the SEO process.
Pay Per Click - PPC Advertising

If you want to get quality traffic and have total control of it, buying clicks on Google and other search engines could be one of the best decisions you'll ever make. Never before has it been possible to have brand new, precisely targeted customers visiting your website within minutes. Pay Per Click Marketing helps connect you with potential customers in the right place, and at precisely the right time by placing relevant ads on or near the top of search results pages. If controlled properly your keyword bid and cost per click will combine effectively to buy you not only a profitable sale but also a customer to retain and develop further.
Social Media Marketing

The Social Media phenomenon continues to grow and change daily. “Why is important to your business?” Firstly because that is where increasing number of people congregate – we want to engage and converse with them. Secondly we want to know and manage what is being said about us. Reputations are fought and lost in a battle between open expression and the desire to convert interest in your brand into a long term one to one relationship based on trust. Social Networking via a well planned and structured approach is a way of getting your key messages or most important news out quickly, but ultimately it’s a valuable opportunity to start an ongoing conversation with the people that are interested in your products and services. Good Management is essential the further you delve into social media, a place where you don’t decide what’s said about your company. Managing the conversations and expectations in a timely fashion is essential.
Online PR

As more consumers and commercial decision makers continue to move online, the opportunity grows for businesses to benefit from increased exposure more quickly and at a lower cost than traditional PR could allow. More companies are turning to the Internet to raise brand awareness and help their SEO process. On-line PR should feed into the wider strategy of Digital Marketing, as it touches upon other areas, including brand monitoring, social media participation, social media content creation and social bookmarking. Effective online PR can deliver more than attention – it can increase inquiries and drive sales, in a cost-effective, reputation-building manner.
E-Mail Marketing

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes showing the biggest ROI. It is generally accepted that email is the best promotion tool to drive visitors to online stores. It is immediate, inexpensive and measurable. With our campaign manager you will be able to create promotional e-mails / newsletters using a WYSIWYG editor on prepared templates. Import and manage visitor lists easily. Your return on investment can be easily measured through a set of reports which track each recipient and their actions upon receipt.

Customer Acquisition

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