Digital Marketing Overview
Digital Marketing allows us to engage with our customers like never before. It enables us to create a personal connection with prospects and customers shaping their perceptions and purchasing behaviour. Improving search engine positioning or sending promotional offers isn't enough - timely interactions build greater trust and strengthen your brand, optimising revenue opportunities by extending customer lifecycles. Livelink can help you create and execute a multi channel Digital
Marketing Strategy appropriate to your market place.
In the last few years the market has changed from "push" to "pull" with information replacing promotion. The need to adopt a more customer centric has never been greater. At livelink we will create a framework covering Customer Acquisition, Conversion and Retention activities.
The list below is a high level overview of the activities necessary to deliver both the long and short term objectives:
Content Strategy – creation, collation and publication of content – who writes, what they write about and where it gets published (Blogs, email newsletters, propositions, press releases etc)
Search Engine Marketing – SEO, PPC, Social media, Partnerships, Display Advertising, Affiliate schemes
Improving User Experience – great user experience delivers brand loyalty, better conversion rates and ultimately higher sales
Contact Strategy – timely email communications following key user activity to encourage repeat visits
Customer Proposition Development – create offers, bundling products/services, and highlighting excellence in quality of service
Manage customer information - recording customer intractions help us to segment and target propositions
Measurement and Analyse – Set targets, measure against targets, understand customer behaviour, improve usability and conversion rates
The challenges we face are:
- Creating the vision
- Align digital marketing with organisation’s marketing strategy
- Getting Senior management buy in
- Getting IT & Technical support
- Developing an agile mindset
