Hale Hamilton
Hale Hamilton
Hale Hamilton designs and manufactures high performance, high-pressure valves and valve systems. The company supplies its products to the industrial and defence sectors. Its website was in desperate need of a redesign as it had three different ways to search for products which made it far more complex to navigate than necessary.
Livelink recognised that Hale Hamilton had an extensive product database however products were difficult to find. The website had a lot of fantastic features but the usability was not so great. Livelink analysed user behaviour and conversion rates and affected a complete redesign. The Flash-based search system was replaced with a Jquerry search system to allow visitors to find products visually using images. A mega menu was also deployed to reduce the number of clicks required.
The site is now more accessible to customers in different countries using older browsers and no Flash support. There is now a product search on all pages and the pages are significantly easier to navigate. The fresh new design and much improved search and navigation functions mean that Hale Hamilton now has a much better site that is far easier to use.
I feel far happier referring customers to the website since the relaunch. It is now a far more effective and efficient sales tool and a vast improvement on what we had before. Livelink addressed the brief to the letter and came up with something that adds real business benefits and improved customer service.
