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Split testing, or AB testing as it’s also commonly known, is one component of the digital mix that can be...

The past 12 months have been a good year for the industry and a great year for Livelink. We’ve played a more...

Most people in business are aware of lead scoring but would be hard pushed to clearly define it... 

Here’s what not to do…

Don’t kill your Christmas campaign with garish content, keep it subtle...

We’ve swapped the high-street for home comforts, but has this changed our opinion of customer service?

Say hello to Rob Goodison, our new digital marketing exec! 

The key to a good relationship lies in trust – and that goes for online relationships too...

Is outstanding email automation on your wish-list this Christmas? 

Discover what consumers really think of mobile in the latest People's Web Report 2014...

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