5 Twitter Tools no marketeer should be without

Posted by Paul Johnson on December 11th, 2009 | 0 comments

So you've been tasked with managing your organisations Twitter presence. Effective use of Twitter should involve

Tweeting relevant and interesting content to create interest around your brand
Engaging in conversation with the Twitter community using Direct Messages and public responses
Monitoring mentions of your account and brand on Twitter.com

At first this can seem an overwhelming workload, fortunately there are many superb tools which enable marketeers to streamline the process.

Desktop Tools

Tweetdeck - Windows, OSX & iPhone

For people taking social internet seriously, this capable tool updates Twitter, Facebook, MySpace and LinkedIn from one application. Simultaneous posts to multiple accounts, url shortening, translation are just a few of the useful aspects of this feature rich tool.

Tweetdeck

Tweetie - OSX & iPhone

For those finding Tweetdeck overwhelming, Tweetie is a lighter weight alternative still supports multiple accounts, url shortening, image based posts. Offering search, mentions and direct message tabs per account and a pleasing visual interface this is a clear champion. There is also a useful browser bookmarklet to streamline Tweeting.

Atebits - Tweetie

Hootsuite

This Twitter client for business integrates statistics and multiple account support including Twitter, Facebook and LinkedIn. Similarly to Tweetdeck this service provides active keyword searches and neat organisation of information into tabs and columns.

Hootsuite.com

Tweetbeep

Providing a service is similar to Google Alerts you can create alerts for keywords which are emailed to you either daily or hourly. For busy marketeers this is a great horizon gazing tool allowing you to for instance search for tweets containing brand names, competitors, domain names.

Tweetbeep.com

Twitterfeed

Not got time to tweet? Automate tweets by connecting your site RSS feed using this free service. As you post, Twitterfeed will tweet using the page title.

twitterfeed.com

Twitter Counter

Enabling you to monitor your follower count over time this useful site is great for tracking trends in your following.

Twittercounter.com

Want to know more about how Twitter or Social Networking could help your brand? Why not contact Livelink today?